Sponsorship is the largest line item in most marketing budgets — and the least measured one. Property pitches lean on impressions. Wrap reports lean on clip counts. CFOs get spreadsheets that don't tell them whether the rights they paid for actually moved a customer.
We analyzed more than 600 sponsorship programs across nine categories to understand how attention actually performs in the real world. Trailmark is what we built from that work — four integrated modules that connect the full sponsorship lifecycle, from pre-deal forecasting through post-campaign proof.
One platform. Zero guesswork.
Each module operates standalone and stacks with the others. Run the full lifecycle, or plug into the stage that matters most for your portfolio right now.
Pre-deal intelligence. Model the expected return before you sign the rights.
Real-time fan sentiment, topic analysis, and media resonance, segmented by audience.
Track how your story forms and travels across media, social, and culture.
Client-ready. The deliverable your CFO will believe.
Tell us what you sponsor. We'll run your portfolio through Trailmark and send back a one-page audit showing where each property is performing on the attention ladder.