A new breed of communications agency.
Earned media is having a moment
Consumers have the power to skip ads, and they often do. The public relations business has bulked up as a result, but newsrooms continue to slim down. This has created a storytelling problem as the industry now fails at its original intent to earn attention with 97% of story pitches rejected by journalists. This industry fail rate is unacceptable, but we have a solution.
Strength of a Full-Service Agency, Agility of Your Favorite Contractor
Our Fluid Workforce operating model is fueled by The WolfPack: a network of master storytellers from across the country and across all specialized comms areas. Our clients get more senior talent on their business at a fraction of the cost.
We Focus Entirely on What Drives Earned Media Results and What Moves Gen Z and Millennials
Our founders combine three decades of experience across consumer, corporate and executive communications. Our millennial-led firm offers new ways and understands what it takes for brands to reach younger consumers.
Super Bowl LVIII
Gray Wolf activated on-site for Super Bowl LVIII in Las Vegas. Check out the sizzle reel!
Brands that have run in our pack
